Unique Starbucks Menu in this Country? Starbucks Local Menu All Over the Globe

  Imagine you are on a trip in a foreign country and would like to enjoy a cup of coffee. Then, the most reliable choice to have some coffee would be to choose a world popular coffee brand. What would it be? If you are a regular cafe-goer, "Starbucks," which is the world famous coffee brand, would pop up in your mind in the situation.

  The great amount of Coffee is being comsumed every day all over the world. As coffee is world famous, Starbucks is a globally well-known coffee brand, and there are numerous stores in more than 45 countries internationally.

  Above is the list of countries where Starbucks stores are located. Maybe we can have Starbucks coffee almost wherever in the world we are. However, each country has different tastes about coffee since many other countries have their own culture. In this regard, there are special menus which you can have only in a specific country, which are local unique menus.

  Let's take a world tour to see what Starbuck local menus there are all over the globe.


Asia / Pacific

  First, let's take a look at Asia and Pacific area.


Korea

  As the season of cherry blossom has come to Korea, you can enjoy the scent of cherry blossom with coffee.

  You can find Cherry Blossom Latte and Cherry Blossom White Chocolate as a seasonal menu.

  Also in Korea, you can have Banana Frappuccino menus including Chocolate Banana, Mango Banana and Raspberry Banana one.


China

  You can also enjoy the scent of Spring in China. Chinese Starbucks offer Roasted Nut Latte(Upper one in the image) and Cherry Shortbread White Chocolate Mocha(Lower one in the image) on which there are tasty flakes of spring.


Japan

  Specialty menus in Japan are currently Banana Frappuccino menus which are Fresh Banana & Chocolate and Fresh Banana & Caramel Frappuccino.

  Also, there is another unique menu, Chocolate Brownie Matcha Green Tea Frappuccino with which you can enjoy the taste of Japanese Matcha.

  In Japan, you can also find an interesting product, Origami. Origami means "folding a paper," and this product is a paper tool which allows you to enjoy drip coffee without any additional tools. Starbucks Origami reflects handy package culture of Japan.


Indonesia & Malaysia

  Indonesia and Malaysia, which are Southeast Asian countries, offer Asian Dolce Latte which you can taste Asian coffee flavour. Korea also offers Dolce Latte, but not Asian one.


Australia

  Across the Pacific Ocean, you can reach Australian Starbucks. In Australia, there is no unique coffee menu but you can enjoy a variety of gourmet food called Savoury Delights ranging from pastry to pizza.



Europe

Ireland

  Next, let's move on to European countries. In Ireland, you can enjoy Christmas drink eggnog with coffee - Eggnog Latte. Eggnog is a popular seasonal drink in Europe, so it is no wonder that you can also enjoy it in European Starbucks. However, it is exclusive in Irish Starbucks.

  Besides Eggnog Latte, you can also enjoy orange flavour with Orange Mocha as an Irish menu.


United Kingdom

   In the United Kingdom, there is no special coffee menu but you can find an interesting menu called Grab and Go. It usually includes snacks ranging from sweets and cookies to waffles which you can just grab and take out.


Poland, Czech Republic, Spain and Switzerland

   Most of the European countries do not have locally special coffee menu. Maybe that is because they enjoy classic coffee. However, European Starbucks offers various fresh food such as salad, yogurt and sandwich, especially in Poland, Czech, Spain and Switzerland. Take a look at the various menus.

<Poland>

<Czech Republic>

<Spain>

<Switzerland>

   Yum. you can definitely taste the freshness of Europe with those menus.


America


Canada

  Lastly, let's take a look at American continent. In Canada, you can enjoy the typical taste of Canada. Canadian Starbucks offers Maple Macchiato, so you can enjoy the great taste of Canadian maple syrup with coffee.


United States

  Other than standard coffee menus in American Starbucks, there is a special menu which can satisfy your nutritional needs. As more and more American people are health-conscious, American Starbucks offers nutritious menus called Bristro Boxes. there are three bistro boxes. Below are the details of them.

    You can care for your health and nutrition even at a cafe!

<International Locations of Starbucks Stores>

 
  Localisation is one of the most significant factor for international marketing since every country has their own preferences. Starbucks local menu shows pretty great adaptation to various culture of each country, which results in great localisation.

  So, how about trying those locally unique menus when you go abroad? your international experience would be much more exciting and tasty!




<Image sources>
http://hdwpapers.com/starbucks_logo_brands_wallpapers-wallpapers.html  
http://en.wikipedia.org/wiki/File:Starbucks_Map2.png
Starbucks official websites

Too Cheaper and Weaker Japanese Yen, What has happened and what to do?

  These days, Japanese currency, Yen seems strange - it is too cheaper than before. It has been reported that Yen has breached the 100 yen to the US dollar mark for the first time since April 2009, in 6 years. This is not an "extremely" radical decline. The sign of the decline has been shown since last year's November, and the yen has fallen about 25% since then. 25% changes of exchange rate is considerable enough to make influences, so this problem has become a hot topic.

< Fall of Japanese exchange rate > (BBC)

  Why ?

  Then, Why on earth has yen fallen that much? One of the most pivotal reasons is so-called "Abenomics," which refers to Japanese economic policy by the incumbent prime minister of Japan, Shinzo Abe. The main goal of the policy is to resolve deflation problems which continue for about 15 years, and one of the policies, which is "easy money policy," is said to be the main cause of the decline of yen. 

  Someone would ask a question what the easy money policy is. What is it? The easy money policy is based on quantitative easing by which the central bank spreads money and makes the money flow. By easy money policy, the central bank buys financial assets from commercial banks and other private institutions, thus increasing the monetary base. That could relieve deflation because there would be more money supply which is one facter of inflation. However, if there is too much money, the money price would decrease. In this context, Japanese easy money policy has led to cheaper yen.


  What Kinds of Influence ?

  Changes made by weaker yen can be explained by the impacts of depreciation. 

  When there is depreciation of exchange rate, the price of one currency relative to the price of another decreases, so more money needs to be paid to buy foreign currency. In this context, when companies import goods, more money should be paid to import them, and that leads to profit loss. Therefore, importers would become unwilling to import goods. 
  On the other hand, when exporters export goods, the price of goods would be relatively cheap, which makes the goods more competitive. As a result, exporters would enjoy a demand rise of export goods. Those are the most prominent impacts of depreciation. Other than them, it can be said that there would be more travellers from foriegn countries because of cheaper price of currency, so profits of travel industry would rise. 

(Bloodberg)

  Then let's get back to Japenese yen. Nowadays in Japan, importers are suffering from expensive import goods because of depreciation of yen currency, but exporters are smiling because of a demand rise of export goods. In addition, more travellers are visiting Japan because travellers can enjoy cheaper trips thanks to weak Japanese yen. Because of more travellers in Japan, Japanese travel agencies are busy welcoming customers from foreign countries, leading more profits to travel industry.

  It is clear that there are pros and cons of depreciation of Japanese yen, but it is also clear that too much fluctuation of exchange rate doesn't usually lead to advantages but lead to considerably big loss. That's why the news that yen breaches 100 threshold mark against a US dollar is becoming a big issue, and it would be better that such issue should be resolved as soon as possible.


  Solution ?

  Japan is suffering from long-lasting deflation, so Japanese economic policy called Abenomics tries to resolve deflation, but such policy causes weak currency problems, so it seems that detailed solutions which can adjust those two problems at the same time should be made. Japanese prime minister, Abe says that they are considering purchasing foreign debts, but it seems that this plan should be made carefully. 

  When it comes to financial issues, there are both short-term financial issues and long-term financial issues. Resolving what should be resolved right now is important, but I think the most importand thing is considering and dealing with issues in the long run since long-run issues eventually make a biggest impact on economy. I hope Japan would make wise solutions for this problems. Let's watch how Abenomics would work.






references

http://en.wikipedia.org/wiki/Abenomics
http://www.bbc.co.uk/news/business-22279105